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Discussion Starter · #1 ·
Hi everyone!
955


We are conducting a survey for school about which attributes customers value the most when buying tires. We would really appreciate all answers regarding the picture above!

It would also be a great help if you told why you chose a certain option.

Thank you for your help!
 

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Discussion Starter · #3 ·
What does the term "sustainability" mean as applied to tires ?
Good question! :) Sustainability as in sustainable production process of the tires, including e.g. use of renewable materials, responsible sourcing, sustainable waste and emissions management etc.
 

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Good question! :) Sustainability as in sustainable production process of the tires, including e.g. use of renewable materials, responsible sourcing, sustainable waste and emissions management etc.
Since most consumers really don't even know what company actually MAKES the tires that carry various brand names, they hardly could be expected to have access to Sustainability information.
Thus, including that in your "survey" is just a confusion factor.
 

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Discussion Starter · #5 ·
Since most consumers really don't even know what company actually MAKES the tires that carry various brand names, they hardly could be expected to have access to Sustainability information.
Thus, including that in your "survey" is just a confusion factor.
Right, thank you for the feedback! :)
 
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