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With recently announced plans to unveil a Prius family of vehicles at the upcoming Detroit Auto Show, Toyota believes the vehicle that's synonymous with hybrid technology will be the most popular car in America by 2020.

"We will end the decade with Prius being the number one nameplate in the industry," said Toyota's U.S. VP of Sales, Bob Carter. More impressively, Toyota aims to do this without losing sales on its Camry model, which is currently the best selling car in the industry.

To do this, Toyota will expand the Prius name to cover a whole line of vehicles, which will be previewed at the upcoming North American International Auto Show on January 10th. The debuts will include a larger and more functional Prius model (along the lines of an MPV), as well as a new concept model that Toyota has remained tight-lipped on. Toyota also plans to bring a plug-in version of the Prius to market later this year.

Toyota is currently the largest producer of hybrid models in the industry, selling 125,289 Prius models through November in the U.S. market – a considerable distance away from the Camry at 296,581 units.

Honda's Insight Hybrid is nowhere close to the Prius, nor is any other competitor, with the Toyota model representing more than half of all hybrid vehicles sold in the U.S.

More: Toyota Says Prius Will Be Best Selling Car in America by 2020 on AutoGuide.com
 

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No doubt it will be the best selling car in America, just look at it now. Already at 3 million units sold! Studying the growth pattern and from the prius sales numbers posted on this forum, it's just a matter of time till Toyota reaches this milestone.

I doubt any other hybrid can do the same with sales. The Prius has been out for so long and correct me if im wrong but wasn't it the first hybrid on the market?

Also with the amount of celeb's buying a Prius it's almost "cool" to buy one to some people.



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For a car that been in the market for 10 years already, and judging by toyota's track record no doubt that their cars will be the number 1 cars in the world, i mean theirs 30 million corollas....
 

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I dot think the Prius will be the best selling car by 2020, this isn't a Corolla.

Where its cheap to maintain, parts all over the place, and a dirt cheap selling price.

in 9 Years id say we have a different kinda of Car, most likely an EV. if you look back 10 years ago is when Prius Emerged, now Ev's are emerging, it would take about 2 design changes to master a product i'd say.
 

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best of luck to toyota cause the market for a vehicle like the Prius is growing, and everyone is making a version of the prius.

prius will be a great selling car, but..... the best? only time will tell.

if toyota can steal its competition and offer more things to bring customers to buying a prius, maybe.
 
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