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According to Motor Trend's sources the funky concept, "has absolutely nothing to do with the upcoming production version Prius c." If true, that would be a real shame.
Instead, the car will be more like the Prius v, with a focus on functionality, but also on driving dynamics. It should measure about 6-inches longer than the current Yaris, with a wheelbase about 3-inches longer than that car. The platform will actually be shared with the Toyota Rush, allowing the Prius c to be offered with all-wheel drive.
The engine is slated to be a new Hybrid Synergy Drive unit using a 1.5-liter 4-cylinder mated to an electric motor and using a lithium-ion battery pack.
Look for the Prius c to arrive in early 2012.
More: Toyota Prius c to Get All-Wheel Drive, Look Nothing Like the Concept on AutoGuide.com