For the second year in a row, Toyota has been named Best Global Green Brand by Interbrand, a worldwide company that is devoted to brand management. This title is not just for car makers, as Toyota was competing with every other major global company.
The Japanese manufacturer is not the only car maker on the list of top 50 Green Brands. Honda is third, Volkswagen came in at fourth and BMW is in tenth place ahead of Ford, Mercedes-Benz, Hyundai and Nissan, who placed 15th, 16th, 17th and 21st respectively.
According to the report, Toyota owes its success to “a powerful halo effect generated by the success and long-term visibility of the Prius, which, in many people’s minds, has become synonymous with the term ‘hybrid’.” The Prius has grown from a slow-selling, single model that debuted in the U.S. in 2000 to the best selling hybrid in the world and the flagship of its own model line. Toyota now sells a long-wheelbase version, dubbed PriusV, a plug-in model and a less-expensive, smaller hatchback, badged as the PriusC.
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