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Ten years ago if you had told a Toyota engineer or executive that the Prius would be entering its third generation as a vehicle they probably would have laughed at you. While it might be well-known that U.S. automakers mocked Toyota and their "crazy" hybrid, secretly the folks at Toyota also though it would never catch on.

But it did.

Unfortunately the design of the 2010 Prius is mostly indistinguishable from the '09 model, which is a shame because Toyota has done a lot to improve the car. In fact, Toyota is taking a big step with this third-gen platform, in an attempt at moving it from a niche market science project to a mainstream auto.

To do this, the 2010 Prius has two very different sides to it. In order to appeal to a larger audience Toyota is making it easier to use while offering plenty of high-tech gadgets that will draw in up-market customers. And to keep the interest of past Prius owners and environmentally responsible folks, the 2010 Prius gets more fuel economy than ever.

More: 2010 Toyota Prius: First Drive on AutoGuide.com
 

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U.S. automakers, laugh at the Prius all you want, but it's the vehicle to look up to.

I remember when the Prius first came out I wasn't really impressed with it, probably much like the U.S. automakers that laugh at it. But once you look at all the technical stuff you can then appreciate it.

I wonder what the 2011 prius mpg will be like for the base model prius & the newer Prius V station wagon.
 

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U.S. automakers, laugh at the Prius all you want, but it's the vehicle to look up to.

I remember when the Prius first came out I wasn't really impressed with it, probably much like the U.S. automakers that laugh at it. But once you look at all the technical stuff you can then appreciate it.

I wonder what the 2011 prius mpg will be like for the base model prius & the newer Prius V station wagon.
i'll disagree with "its the vehicle to look up to".......what makes you say that?

Yes, the prius is a great car and i love the Prius. But it sure isnt a car to look up to. i think there has yet to be a hybrid to be the best so far, prius needs improvemetss.
 

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It something that started a bench mark for Hybrid cars as it is the best selling hybrid car, and has been around for over 10 years, and it is the most successful hybrid that i know if at least, so it is "something" to look up to, as decade old Prius still roam the streets.
 
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