With recently announced plans to unveil a Prius family of vehicles at the upcoming Detroit Auto Show, Toyota believes the vehicle that's synonymous with hybrid technology will be the most popular car in America by 2020.
"We will end the decade with Prius being the number one nameplate in the industry," said Toyota's U.S. VP of Sales, Bob Carter. More impressively, Toyota aims to do this without losing sales on its Camry model, which is currently the best selling car in the industry.
To do this, Toyota will expand the Prius name to cover a whole line of vehicles, which will be previewed at the upcoming North American International Auto Show on January 10th. The debuts will include a larger and more functional Prius model (along the lines of an MPV), as well as a new concept model that Toyota has remained tight-lipped on. Toyota also plans to bring a plug-in version of the Prius to market later this year.
Toyota is currently the largest producer of hybrid models in the industry, selling 125,289 Prius models through November in the U.S. market – a considerable distance away from the Camry at 296,581 units.
Honda's Insight Hybrid is nowhere close to the Prius, nor is any other competitor, with the Toyota model representing more than half of all hybrid vehicles sold in the U.S.
More: Toyota Says Prius Will Be Best Selling Car in America by 2020